UK's Leading Self-Therapy and Journaling Apps: A Q1 2021 Performance Overview

The beginning of 2021 saw varying performance levels among the top self-therapy and journaling applications in the United Kingdom. Data provided by Sensor Tower gives us a glimpse into the trends of downloads, revenues, and weekly active users for these apps on a unified platform, combining both iOS and Android metrics.

Fabulous: Daily Habit Tracker experienced a notable increase in revenue from around $14K in the last week of December 2020 to approximately $48K by the end of March 2021. Downloads peaked at about 25K in mid-January and then saw a slight downtrend to 20K by March's end. Weekly active users grew from roughly 56K to 78K in the same period.

Breeze: Mental Health showed an upward trend in revenue, starting at $5K and reaching over $9K by the close of Q1. The app's downloads saw a sharp decrease from 20K in early January to around 9K in late March. Its weekly active users fluctuated, with a high of 44K in mid-January, dropping to approximately 29K by quarter's end.

Daylio Journal - Daily Diary maintained a steady revenue between $2K and $3K throughout the quarter. The app's downloads remained relatively stable, with a slight decrease from 6K to 3K over the quarter. Active users showed a significant increase, from 93K at the start of the period to over 100K by March's end.

I am - Daily Affirmations saw its revenue fluctuate, with a peak at $8.7K in early January and ending the quarter at around $5.5K. Downloads dropped from 7K to 3K, while weekly active users remained steady in the 11K to 12K range.

Lastly, Flora - Green Focus, which had minimal revenue figures ranging from $50 to $80 throughout Q1, experienced a decrease in downloads from 4.4K to about 2.2K. The weekly active users showed a slight decrease from 9.1K in early January to 6.9K by the end of March.

For more insights and detailed performance data, Sensor Tower's platform offers a comprehensive analysis of the app market.